Stefano Pelati

7 Ottobre 2015

incremento conversioni

E-commerce: piccole variazioni per generare grandi guadagni

Ti sei mai chiesto se i banner, le categorie o i pulsanti del tuo e-commerce possono danneggiare il tuo business? Hai mai pensato che semplicemente variando piccoli dettagli, come la rimozione di un banner, puoi aumentare le vendite del tuo negozio online? Un esempio eclatante di tutto ciò che ho […]

12 Ottobre 2015

registrazione-obbligatoria

Registrazione obbligatoria: stai dimezzando il tuo business!

Spesso quando si apre o gestisce un e-commerce si commettono errori che riducono la percentuale delle conversioni (ovvero diminuiscono le vendite) Uno di questi errori è quello di rendere la registrazione obbligatoria per acquistare un prodotto. Optare per questa soluzione significa influire negativamente sulle conversioni, diminuendo la percentuale delle vendite. […]

26 Ottobre 2015

Ab test: a cosa serve e perché usarlo

Usare la tecnica dell’A/B test significa testare diversi elementi (o pagine) all’interno del sito per ottimizzare le conversioni ed aumentare le vendite. A/B test: in cosa consiste Si sente parlare ormai frequentemente di test ab ed è bene comprenderne l’utilità, l’obiettivo finale, specialmente se si lavora con un business online. Partiamo da un […]

20 Novembre 2015

Tasso di conversione

Tasso di conversione: cos’è e perché è importante

Il tasso di conversione è importante, va aumentato, ma… cos’é ? Il tasso di conversione, in inglese Conversion Rate, è il rapporto tra il numero dei visitatori che accedono al tuo sito web e quanti di questi compiono una determinata azione, detta appunto conversione. Ogni business ben fatto ha i […]

7 Ottobre 2015

incremento conversioni

E-commerce: piccole variazioni per generare grandi guadagni

Ti sei mai chiesto se i banner, le categorie o i pulsanti del tuo e-commerce possono danneggiare il tuo business? Hai mai pensato che semplicemente variando piccoli dettagli, come la rimozione di un banner, puoi aumentare le vendite del tuo negozio online? Un esempio eclatante di tutto ciò che ho […]

12 Ottobre 2015

registrazione-obbligatoria

Registrazione obbligatoria: stai dimezzando il tuo business!

Spesso quando si apre o gestisce un e-commerce si commettono errori che riducono la percentuale delle conversioni (ovvero diminuiscono le vendite) Uno di questi errori è quello di rendere la registrazione obbligatoria per acquistare un prodotto. Optare per questa soluzione significa influire negativamente sulle conversioni, diminuendo la percentuale delle vendite. […]

26 Ottobre 2015

Ab test: a cosa serve e perché usarlo

Usare la tecnica dell’A/B test significa testare diversi elementi (o pagine) all’interno del sito per ottimizzare le conversioni ed aumentare le vendite. A/B test: in cosa consiste Si sente parlare ormai frequentemente di test ab ed è bene comprenderne l’utilità, l’obiettivo finale, specialmente se si lavora con un business online. Partiamo da un […]

20 Novembre 2015

Tasso di conversione

Tasso di conversione: cos’è e perché è importante

Il tasso di conversione è importante, va aumentato, ma… cos’é ? Il tasso di conversione, in inglese Conversion Rate, è il rapporto tra il numero dei visitatori che accedono al tuo sito web e quanti di questi compiono una determinata azione, detta appunto conversione. Ogni business ben fatto ha i […]

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li{margin:0 2px;}.menu-highlight:not(.header-creative) #Top_bar .menu > li > a{padding:0;-webkit-border-radius:5px;border-radius:5px;}.menu-highlight #Top_bar .menu > li > a:after{display:none;}.menu-highlight #Top_bar .menu > li > a span:not(.description){line-height:50px;}.menu-highlight #Top_bar .menu > li > a span.description{display:none;}.menu-highlight.header-stack #Top_bar .menu > li > a{margin:10px 0 !important;}.menu-highlight.header-stack #Top_bar .menu > li > a span:not(.description){line-height:40px;}.menu-highlight.header-simple #Top_bar #menu ul li,.menu-highlight.header-creative #Top_bar #menu ul li{margin:0;}.menu-highlight.header-simple #Top_bar #menu ul li > a,.menu-highlight.header-creative #Top_bar #menu ul li > a{-webkit-border-radius:0;border-radius:0;}.menu-highlight:not(.header-fixed):not(.header-simple) #Top_bar.is-sticky .menu > li > a{margin:10px 0 !important;padding:5px 0 !important;}.menu-highlight:not(.header-fixed):not(.header-simple) #Top_bar.is-sticky .menu > li > a span{line-height:30px !important;}.header-modern.menu-highlight.menuo-right .menu_wrapper{margin-right:20px;}.menu-line-below #Top_bar .menu > li > a:not(.menu-toggle):after{top:auto;bottom:-4px;}.menu-line-below #Top_bar.is-sticky .menu > li > a:not(.menu-toggle):after{top:auto;bottom:-4px;}.menu-line-below-80 #Top_bar:not(.is-sticky) .menu > li > a:not(.menu-toggle):after{height:4px;left:10%;top:50%;margin-top:20px;width:80%;}.menu-line-below-80-1 #Top_bar:not(.is-sticky) .menu > li > a:not(.menu-toggle):after{height:1px;left:10%;top:50%;margin-top:20px;width:80%;}.menu-link-color #Top_bar .menu > li > a:not(.menu-toggle):after{display:none !important;}.menu-arrow-top #Top_bar .menu > li > a:after{background:none repeat scroll 0 0 rgba(0,0,0,0) !important;border-color:#ccc transparent transparent;border-style:solid;border-width:7px 7px 0;display:block;height:0;left:50%;margin-left:-7px;top:0 !important;width:0;}.menu-arrow-top #Top_bar.is-sticky .menu > li > a:after{top:0 !important;}.menu-arrow-bottom #Top_bar .menu > li > a:after{background:none !important;border-color:transparent transparent #ccc;border-style:solid;border-width:0 7px 7px;display:block;height:0;left:50%;margin-left:-7px;top:auto;bottom:0;width:0;}.menu-arrow-bottom #Top_bar.is-sticky .menu > li > a:after{top:auto;bottom:0;}.menuo-no-borders #Top_bar .menu > li > a span{border-width:0 !important;}.menuo-no-borders #Header_creative #Top_bar .menu > li > a span{border-bottom-width:0;}.menuo-no-borders.header-plain #Top_bar a#header_cart,.menuo-no-borders.header-plain #Top_bar a#search_button,.menuo-no-borders.header-plain #Top_bar .wpml-languages,.menuo-no-borders.header-plain #Top_bar a.action_button{border-width:0;}.menuo-right #Top_bar .menu_wrapper{float:right;}.menuo-right.header-stack:not(.header-center) #Top_bar .menu_wrapper{margin-right:150px;}body.header-creative{padding-left:50px;}body.header-creative.header-open{padding-left:250px;}body.error404,body.under-construction,body.template-blank,body.under-construction.header-rtl.header-creative.header-open{padding-left:0 !important;padding-right:0 !important;}.header-creative.footer-fixed #Footer,.header-creative.footer-sliding #Footer,.header-creative.footer-stick #Footer.is-sticky{box-sizing:border-box;padding-left:50px;}.header-open.footer-fixed #Footer,.header-open.footer-sliding #Footer,.header-creative.footer-stick #Footer.is-sticky{padding-left:250px;}.header-rtl.header-creative.footer-fixed #Footer,.header-rtl.header-creative.footer-sliding #Footer,.header-rtl.header-creative.footer-stick #Footer.is-sticky{padding-left:0;padding-right:50px;}.header-rtl.header-open.footer-fixed #Footer,.header-rtl.header-open.footer-sliding #Footer,.header-rtl.header-creative.footer-stick #Footer.is-sticky{padding-right:250px;}#Header_creative{background-color:#fff;position:fixed;width:250px;height:100%;left:-200px;top:0;z-index:9002;-webkit-box-shadow:2px 0 4px 2px rgba(0,0,0,.15);box-shadow:2px 0 4px 2px rgba(0,0,0,.15);}#Header_creative .container{width:100%;}#Header_creative .creative-wrapper{opacity:0;margin-right:50px;}#Header_creative a.creative-menu-toggle{display:block;width:34px;height:34px;line-height:34px;font-size:22px;text-align:center;position:absolute;top:10px;right:8px;border-radius:3px;}.admin-bar #Header_creative a.creative-menu-toggle{top:42px;}#Header_creative #Top_bar{position:static;width:100%;}#Header_creative #Top_bar .top_bar_left{width:100% !important;float:none;}#Header_creative #Top_bar .logo{float:none;text-align:center;margin:15px 0;}#Header_creative #Top_bar #menu{background-color:transparent;}#Header_creative #Top_bar .menu_wrapper{float:none;margin:0 0 30px;}#Header_creative #Top_bar .menu > li{width:100%;float:none;position:relative;}#Header_creative #Top_bar .menu > li > a{padding:0;text-align:center;}#Header_creative #Top_bar .menu > li > a:after{display:none;}#Header_creative #Top_bar .menu > li > a span{border-right:0;border-bottom-width:1px;line-height:38px;}#Header_creative #Top_bar .menu li ul{left:100%;right:auto;top:0;box-shadow:2px 2px 2px 0 rgba(0,0,0,.03);-webkit-box-shadow:2px 2px 2px 0 rgba(0,0,0,.03);}#Header_creative #Top_bar .menu > li > ul.mfn-megamenu{margin:0;width:700px !important;}#Header_creative #Top_bar .menu > li > ul.mfn-megamenu > li > ul{left:0;}#Header_creative #Top_bar .menu li ul li a{padding-top:9px;padding-bottom:8px;}#Header_creative #Top_bar .menu li ul li ul{top:0;}#Header_creative #Top_bar .menu > li > a span.description{display:block;font-size:13px;line-height:28px !important;clear:both;}.menuo-arrows #Top_bar .menu > li.submenu > a > span:after{content:unset !important;}#Header_creative #Top_bar .top_bar_right{width:100% !important;float:left;height:auto;margin-bottom:35px;text-align:center;padding:0 20px;top:0;-webkit-box-sizing:border-box;-moz-box-sizing:border-box;box-sizing:border-box;}#Header_creative #Top_bar .top_bar_right:before{content:none;}#Header_creative #Top_bar .top_bar_right .top_bar_right_wrapper{flex-wrap:wrap;justify-content:center;}#Header_creative #Top_bar .top_bar_right .top-bar-right-icon,#Header_creative #Top_bar .top_bar_right .wpml-languages,#Header_creative #Top_bar .top_bar_right .top-bar-right-button,#Header_creative #Top_bar .top_bar_right .top-bar-right-input{min-height:30px;margin:5px;}#Header_creative #Top_bar .search_wrapper{left:100%;top:auto;}#Header_creative #Top_bar .banner_wrapper{display:block;text-align:center;}#Header_creative #Top_bar .banner_wrapper img{max-width:100%;height:auto;display:inline-block;}#Header_creative #Action_bar{display:none;position:absolute;bottom:0;top:auto;clear:both;padding:0 20px;box-sizing:border-box;}#Header_creative #Action_bar .contact_details{width:100%;text-align:center;margin-bottom:20px;}#Header_creative #Action_bar .contact_details li{padding:0;}#Header_creative #Action_bar .social{float:none;text-align:center;padding:5px 0 15px;}#Header_creative #Action_bar .social li{margin-bottom:2px;}#Header_creative #Action_bar .social-menu{float:none;text-align:center;}#Header_creative #Action_bar .social-menu li{border-color:rgba(0,0,0,.1);}#Header_creative .social li a{color:rgba(0,0,0,.5);}#Header_creative .social li a:hover{color:#000;}#Header_creative .creative-social{position:absolute;bottom:10px;right:0;width:50px;}#Header_creative .creative-social li{display:block;float:none;width:100%;text-align:center;margin-bottom:5px;}.header-creative .fixed-nav.fixed-nav-prev{margin-left:50px;}.header-creative.header-open .fixed-nav.fixed-nav-prev{margin-left:250px;}.menuo-last #Header_creative #Top_bar .menu li.last ul{top:auto;bottom:0;}.header-open #Header_creative{left:0;}.header-open #Header_creative .creative-wrapper{opacity:1;margin:0 !important;}.header-open #Header_creative .creative-menu-toggle,.header-open #Header_creative .creative-social{display:none;}.header-open #Header_creative #Action_bar{display:block;}body.header-rtl.header-creative{padding-left:0;padding-right:50px;}.header-rtl #Header_creative{left:auto;right:-200px;}.header-rtl #Header_creative .creative-wrapper{margin-left:50px;margin-right:0;}.header-rtl #Header_creative a.creative-menu-toggle{left:8px;right:auto;}.header-rtl #Header_creative .creative-social{left:0;right:auto;}.header-rtl #Footer #back_to_top.sticky{right:125px;}.header-rtl #popup_contact{right:70px;}.header-rtl #Header_creative #Top_bar .menu li ul{left:auto;right:100%;}.header-rtl #Header_creative #Top_bar .search_wrapper{left:auto;right:100%;}.header-rtl .fixed-nav.fixed-nav-prev{margin-left:0 !important;}.header-rtl .fixed-nav.fixed-nav-next{margin-right:50px;}body.header-rtl.header-creative.header-open{padding-left:0;padding-right:250px !important;}.header-rtl.header-open #Header_creative{left:auto;right:0;}.header-rtl.header-open #Footer #back_to_top.sticky{right:325px;}.header-rtl.header-open #popup_contact{right:270px;}.header-rtl.header-open .fixed-nav.fixed-nav-next{margin-right:250px;}#Header_creative.active{left:-1px;}.header-rtl #Header_creative.active{left:auto;right:-1px;}#Header_creative.active .creative-wrapper{opacity:1;margin:0;}.header-creative .vc_row[data-vc-full-width]{padding-left:50px;}.header-creative.header-open .vc_row[data-vc-full-width]{padding-left:250px;}.header-open .vc_parallax .vc_parallax-inner{left:auto;width:calc(100% - 250px);}.header-open.header-rtl .vc_parallax .vc_parallax-inner{left:0;right:auto;}#Header_creative.scroll{height:100%;overflow-y:auto;}#Header_creative.scroll:not(.dropdown) .menu li ul{display:none !important;}#Header_creative.scroll #Action_bar{position:static;}#Header_creative.dropdown{outline:none;}#Header_creative.dropdown #Top_bar 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!important;top:0;padding:0;margin-left:0 !important;width:auto !important;background-image:none;}#Header_creative.dropdown #Top_bar #menu ul li ul.nitro-lazy{background-image:none !important;}#Header_creative.dropdown #Top_bar #menu ul li ul li{width:100% !important;}#Header_creative.dropdown #Top_bar #menu ul li ul li a{padding:0 10px;text-align:center;}#Header_creative.dropdown #Top_bar #menu ul li ul li a .menu-arrow{display:none;}#Header_creative.dropdown #Top_bar #menu ul li ul li a span{padding:0;}#Header_creative.dropdown #Top_bar #menu ul li ul li a span:after{display:none !important;}#Header_creative.dropdown #Top_bar .menu > li > ul.mfn-megamenu a.mfn-megamenu-title{text-transform:uppercase;font-weight:400;}#Header_creative.dropdown #Top_bar .menu > li > ul.mfn-megamenu > li > ul{display:block !important;position:inherit;left:auto;top:auto;}#Header_creative.dropdown #Top_bar #menu ul li ul li ul{border-left:0 !important;padding:0;top:0;}#Header_creative{transition:left .5s ease-in-out,right .5s ease-in-out;}#Header_creative .creative-wrapper{transition:opacity .5s ease-in-out,margin 0s ease-in-out .5s;}#Header_creative.active .creative-wrapper{transition:opacity .5s ease-in-out,margin 0s ease-in-out;}}@media only screen and (min-width:1240px){#Top_bar.is-sticky{position:fixed !important;width:100%;left:0;top:-60px;height:60px;z-index:701;background:#fff;opacity:.97;-webkit-box-shadow:0 2px 5px 0 rgba(0,0,0,.1);-moz-box-shadow:0 2px 5px 0 rgba(0,0,0,.1);box-shadow:0 2px 5px 0 rgba(0,0,0,.1);}.layout-boxed.header-boxed #Top_bar.is-sticky{left:50%;-webkit-transform:translateX(-50%);transform:translateX(-50%);}#Top_bar.is-sticky .top_bar_left,#Top_bar.is-sticky .top_bar_right,#Top_bar.is-sticky .top_bar_right:before{background:none;box-shadow:unset;}#Top_bar.is-sticky .logo{width:auto;margin:0 30px 0 20px;padding:0;}#Top_bar.is-sticky #logo,#Top_bar.is-sticky .custom-logo-link{padding:5px 0 !important;height:50px !important;line-height:50px 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.top_bar_right .top-bar-right-icon{color:rgba(255,255,255,.9);}.sticky-dark #Top_bar.is-sticky .top_bar_right .top-bar-right-icon svg .path{stroke:rgba(255,255,255,.9);}.sticky-dark #Top_bar.is-sticky .wpml-languages a.active,.sticky-dark #Top_bar.is-sticky .wpml-languages ul.wpml-lang-dropdown{background:rgba(0,0,0,.1);border-color:rgba(0,0,0,.1);}.sticky-white #Top_bar.is-sticky,.sticky-white #Top_bar.is-sticky #menu{background:rgba(255,255,255,.8);}.sticky-white #Top_bar.is-sticky .menu > li:not(.current-menu-item) > a{color:#222;}.sticky-white #Top_bar.is-sticky .top_bar_right .top-bar-right-icon{color:rgba(0,0,0,.8);}.sticky-white #Top_bar.is-sticky .top_bar_right .top-bar-right-icon svg .path{stroke:rgba(0,0,0,.8);}.sticky-white #Top_bar.is-sticky .wpml-languages a.active,.sticky-white #Top_bar.is-sticky .wpml-languages ul.wpml-lang-dropdown{background:rgba(255,255,255,.1);border-color:rgba(0,0,0,.1);}}@media only screen and (min-width:768px) and (max-width:1240px){.header_placeholder{height:0 !important;}}@media only screen and (max-width:1239px){#Top_bar #menu{display:none;height:auto;width:300px;bottom:auto;top:100%;right:1px;position:absolute;margin:0;}#Top_bar a.responsive-menu-toggle{display:block;}#Top_bar #menu > ul{width:100%;float:left;}#Top_bar #menu ul li{width:100%;padding-bottom:0;border-right:0;position:relative;}#Top_bar #menu ul li a{padding:0 25px;margin:0;display:block;height:auto;line-height:normal;border:none;}#Top_bar #menu ul li a:not(.menu-toggle):after{display:none;}#Top_bar #menu ul li a span{border:none;line-height:44px;display:inline;padding:0;}#Top_bar #menu ul li a span.description{margin:0 0 0 5px;}#Top_bar #menu ul li.submenu .menu-toggle{display:block;position:absolute;right:15px;top:0;width:44px;height:44px;line-height:44px;font-size:30px;font-weight:300;text-align:center;cursor:pointer;color:#444;opacity:.33;transform:unset;}#Top_bar #menu ul li.submenu .menu-toggle:after{content:"+";position:static;}#Top_bar #menu ul li.hover > .menu-toggle:after{content:"-";}#Top_bar #menu ul li.hover a{border-bottom:0;}#Top_bar #menu ul li a span:after{display:none !important;}#Top_bar #menu ul.mfn-megamenu li .menu-toggle{display:none;}.menuo-arrows.keyboard-support #Top_bar .menu > li.submenu > a:not(.menu-toggle):after,.menuo-arrows:not(.keyboard-support) #Top_bar .menu > li.submenu > a:not(.menu-toggle)::after{display:none !important;}#Top_bar #menu ul li ul{position:relative !important;left:0 !important;top:0;padding:0;margin-left:0 !important;width:auto !important;background-image:none !important;box-shadow:0 0 0 0 transparent !important;-webkit-box-shadow:0 0 0 0 transparent !important;}#Top_bar #menu ul li ul.nitro-lazy{background-image:none !important;}#Top_bar #menu ul li ul li{width:100% !important;}#Top_bar #menu ul li ul li a{padding:0 20px 0 35px;}#Top_bar #menu ul li ul li a .menu-arrow{display:none;}#Top_bar #menu ul li ul li a span{padding:0;}#Top_bar #menu ul li ul li a span:after{display:none !important;}#Top_bar .menu > li > ul.mfn-megamenu a.mfn-megamenu-title{text-transform:uppercase;font-weight:400;}#Top_bar .menu > li > ul.mfn-megamenu > li > ul{display:block !important;position:inherit;left:auto;top:auto;}#Top_bar #menu ul li ul li ul{border-left:0 !important;padding:0;top:0;}#Top_bar #menu ul li ul li ul li a{padding:0 20px 0 45px;}#Header #menu > ul > li.current-menu-item > a,#Header #menu > ul > li.current_page_item > a,#Header #menu > ul > li.current-menu-parent > a,#Header #menu > ul > li.current-page-parent > a,#Header #menu > ul > li.current-menu-ancestor > a,#Header #menu > ul > li.current_page_ancestor > a{background:rgba(0,0,0,.02);}.rtl #Top_bar #menu{left:1px;right:auto;}.rtl #Top_bar a.responsive-menu-toggle{left:20px;right:auto;}.rtl #Top_bar #menu ul li.submenu .menu-toggle{left:15px;right:auto;border-left:none;border-right:1px solid #eee;transform:unset;}.rtl #Top_bar #menu ul li 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